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Social media started as something that was primarily for personal communication. But as it evolved, not only did companies adopt it as a way to market their brands, but people turned to it when looking for a new job.
Unfortunately, not everyone gets the results they want from using this method. In some cases, people are putting themselves in a worse position as a result of their use of social media.
To make sure your social media tactics actually help with your job search, let’s take a look at several common mistakes you should avoid:
Getting distracted
The problem with social media is that it’s very easy to get distracted and divert your attention completely to something that has nothing to do with what you’re trying to achieve. Sure, it might be interesting to look at pictures of an old friend you just reconnected with, but you need to stay focused on your goal, which is to get a job.
The best way to combat this common problem is to set concrete boundaries for yourself. Give yourself about 15 minutes at the beginning of your day to do whatever you want to on social media. When the 15 minutes are up, get to work.
View it as a silver bullet
There are many examples of people using social media to find new jobs. Although it can be a powerful tool, that doesn’t mean it has to be the only tool you use. By taking advantage of all the resources at your disposal – job alerts, networking, job fairs – and using the widest possible network, you will get much better results than if you were limited to just social media.
Expect a lot, and very soon
Just as it’s unrealistic to expect to lose twenty pounds of fat in a week, the thought that you can build a LinkedIn profile and find a great new job in a matter of days only sets yourself up for disappointment. Because social media is about people, building the kinds of relationships that can provide meaningful opportunities takes time. For this reason, even if you are currently 100% satisfied with your job, it is still worth dedicating a small amount of your free time to building your professional network on these sites.
By taking a slow but consistent approach, you can develop a real network of real relationships with people who genuinely want to see you succeed in achieving all of your career goals.
the next: How to get the attention of employers on social media »
About the author
Carly is a freelance writer who is very interested in developments in the world of work. She has a number of interests but mostly writes about and about career development online school expertise.
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